Twitter Week in Review: Kevin Ware Trended Higher Than 'March Madness'

Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. (Last week's chart is right over here.) We're back today with Volume 51. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

April Fool's Day is always an unpredictable day on social media, as brands and media entities try to generate their share of buzz by duping gullible followers with fake announcements or products. Google played a handful of pranks, as did other tech companies, and even P&G managed to pull the wool over a few eyes with Scope's "Bacon Flavored Mouthwash." Twitter users discussed the notorious holiday in general terms, as it applied to them personally, and the pranks they either perpetrated or fell victim to.

Unsurprisingly, 20-year-old college basketball player Kevin Ware trended high this week after sustaining a gruesome compound fracture to his right leg during a live televised game against Duke Sunday night. Players and spectators on both teams appeared visibly disturbed by the sight of his injury, which required emergency surgery to mend. Its impact on Twitter was immediate, with hashtags like "#PrayForWare" soon trending widely. Ware is expected to rejoin his teammates on the bench during Louisville's NCAA national semifinal game against Wichita State tomorrow in Atlanta. ("March Madness" was also a top trend, and the Miami Heat managed to grab the no. 10 trend of the week after a war of words between its general manager, Pat Riley, and the Boston Celtics general manager Danny Ainge.)

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Advertising Age5 апреля 2013