Bollywood movies are famous for being ridiculously long, but now, a TV commercial out of India is vying to earn the same reputation.
Ogilvy & Mather India has created a spot for television provider Tata Sky -- part of Indian mega-conglomerate Tata Group -- that clocks in at a whopping three-and-a-half-minutes.
Directed by Vivek Kakkad, the slick ad features a group of jailed convicts in an Indian prison who plan their escape on the day of an India-Pakistan cricket match. As you can imagine, the matchup is a popular one, and the convicts expect that the wardens in the jail would be too busy watching television to figure out what was going on. But they get surprised when that doesn't turn out to be the case.