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WHAT DIGITAL MEANS TO RETAIL BY PAUL PHILLIPS, DIGITAL DIRECTOR, INTERBRAND EUROPE
Создана 3 года 1 месяц 17 дней 20 часов назад
“Building a digital presence is no longer an 'extra'—it’s a must. Consumer behaviors are changing fast...
Miller Lite Starts U.S. Hispanic-Agency Review
Создана 4 года 2 месяца 7 дней 21 час назад
MillerCoors is searching for a new U.S. Hispanic agency for Miller Lite after parting ways with Lopez Negrete...
How Big Data Spawned the Geico Gecko
Создана 4 года 2 месяца 7 дней 21 час назад
Geico's Gecko spokes-lizard has become so iconic that he shows up as a human-size mascot at sporting events....
Data War Dispatch: Turning Data Crude Into Real Revenue
Создана 4 года 2 месяца 7 дней 21 час назад
Brad Rencher believes that one day data will be listed as an asset on the corporate balance sheet. The senior...
Chartbeat Aims to Show Publishers If Their Ads Work
Создана 4 года 2 месяца 7 дней 19 часов назад
Many a news operation have fallen in love with Chartbeat, the web-analytics software that gives reporters and...
Chartbeat Aims to Show Publishers If Their Ads Work
Создана 4 года 2 месяца 7 дней 19 часов назад
Many a news operation have fallen in love with Chartbeat, the web-analytics software that gives reporters and...
Marketing Quant 101: Universities Gear Up for Data Talent Crunch
Создана 4 года 2 месяца 7 дней 18 часов назад
On an icy January day, more than 75 ad-industry executives made their way to the upper Manhattan campus of...
GE Lets You Filter Out Crap Content from Buzzfeed
Создана 4 года 2 месяца 7 дней 13 часов назад
Are you an all-celebrity kind of reader, or do you like a bit of politics too? Or, are animals and tech more...
GE Lets You Filter Out Crap Content from Buzzfeed
Создана 4 года 2 месяца 7 дней 13 часов назад
Are you an all-celebrity kind of reader, or do you like a bit of politics too? Or, are animals and tech more...
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter
Создана 4 года 2 месяца 7 дней 11 часов назад
A Coca-Cola Co. study finds online buzz has no measurable impact on short-term sales, but online display ads...
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